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The e-commerce business has many competitors. Thus, you need to stand out from them to increase sales. E-commerce platform will help you create a professional website. But how will you know that the platform is best for your business? There are two types of e-commerce platforms. One is the hosted-platform which comes with the advanced features. This platform can work well for the newbies and retailers who have no design skills. The other type of platform is self-hosted. It comes with no features. Thus, you have to do a lot of coding to include the features that will enhance your business functionality. However, both platforms can work well for your business. So, how to choose the best ecommerce platform in 2019? It will depend on your business needs. Here are 5 reasons why using an e-commerce platform is an advantage:

E-COMMERCE PLATFORMS ARE COST EFFECTIVE

Every online retailer has a goal of expanding their businesses. They, therefore, look for great ways that will make them save money and invest in their businesses. Thus, if you want this year to be of success, you need to consider using an e-commerce platform. It will allow you to create a professional site without hiring a designer. Most of the platform has ready-made templates to simplify the site creation process. With this, you will not start creating the site from the scratch which can cost you more money. The platforms come atan affordable price. It will depend on your budget to know the right platform for you.

YOU WILL EFFECTIVELY MARKET YOUR PRODUCTS

Marketing is an essential process that can enhance the growth of your business. It will allow you to find potential buyers quickly. The e-commerce platforms are of benefits because they come with the marketing tools. These tools will allow you to market the products at little or no cost. The search engine optimization is among the tools. It will enable you to be ahead of your competitors and rank higher on search engines. Social media is another marketing tool that will target Facebook and Twitter users. Also, with a platform that integrates with various marketplaces, you will sell more. Many customers use the Amazon and eBay to search for better products. Hence, listing your products on these sites will allow you to reach a massive number of customers.

YOU WILL OFFER MAXIMUM SECURITY TO YOUR BUSINESS AND CUSTOMERS

Security is essential in everyday life. The e-commerce business is full of fraud cases. Therefore, having a robust security feature is of great benefit. With a secure e-commerce platform, you will not encounter losses. The PCI and SSL features will care for your customers’ needs. They will protect the information to ensure that no one gets an opportunity to access the data. Also, a platform that has a cloud-based feature is crucial. It will safely store your business data to avoid losing them.

YOU WILL GO MOBILE

At times, creating a site from scratch can be a disadvantage. You can create a website that cannot respond to mobile devices. With this, you will get a few customers and run a business of less growth. To avoid this, you need to use a responsive e-commerce platform. It will enable those customers using the mobile to view your site with ease.

WITH AN E-COMMERCE PLATFORM, YOU WILL ENHANCE THE CUSTOMERS’ EXPERIENCE

Many entrepreneurs ignore the customers’ experience. They forget that it is essential in the growth of their business. Thus, if you want to increase the conversion rate, you need to consider an e-commerce platform with the discount and promotion feature. With this, you will allow the customers to make purchases and save money. Also, one with the customization option will enable you to create a short and clear check-out process for easy purchases.

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