Customer Engagement Unit

These links are what the CEU consultants have found useful last week.

(This is part of an e-newsletter that goes out to cScape clients each week.)

Research and general interest

• The attention economy of Social Media
• The most influential business thinkers
• 6 ways to ruin a brainstorm
• Why Apple and Amazon are thriving in the recession
• A people’s history of the internet
• Against Transparency: The perils of openness in government
• Gartner: The IT industry will not fully recover before 2011

Social media and PR

• Changing demographics of Twitter
• Global Social Media trends
• Facebook now accounts for 1 In 4 Internet pageviews
• 19% of US Internet users are tweeting
• Median age of Facebook users now older than Twitter users
• Technorati’s State of the Blogosphere report
• 8 tips for B2B Social Media
• Coupons dictate shopping patterns for 1/3 of US consumers
• How to save your reputation from an online onslaught

Customer behaviour and relationships

• Are you asking the right customer advocacy questions?

Mobile

• Social networking via mobile phones has doubled in last 6 months

Innovation

• Fix it - even if it ain’t broke

Cool tools

• 8 analytics apps for Twitter
• Create your own profile bar. An example of how it works (see top of page)
• Online spellchecker
• Scan your website for spelling mistakes

Design, IA and UX

• Design patterns for the colour blind
• Rich typography on the Web: techniques and tools
• Professional video publishing trends
• Podcasting equipment guide
• Report: Ecommerce usability for high street retailers
• Communicating value through cause & effect

A little extra

• Amazing: The way Chinese multiply