Customer Engagement Unit

After a couple of weeks we’re back with the Linkletter.

These links are what the CEU consultants have found useful recently.
(This is part of an e-newsletter that goes out to cScape clients each week.)

Research and general interest

• Only 5% of readers would pay for online news
• Good overview of different management models
• Content is the Internet’s killer app
• Google Wave explained

Social media and PR

• 8 tips for a successful social Intranet pilot
• How social media drives MORE not less email consumption
• 205 Facebook apps created by brands
• The ultimate guide for everything Twitter
• Compare Twitter stats with Twitter Counter
• Beyond marketing: Companies must view social holistically

Customer behaviour and relationships

• Poor customer service costs U.K. businesses £15.3 billion per year
• Customer experience is customer perception

Mobile

• How publishers are preparing to go mobile (PDF)
• Economist special report on mobile and it’s impact in emerging markets
• Useful guide to mobile ad networks

Innovation

• cScape’s former Head of Research Norman Lewis’s Futures-Diagnosis. Hands down the best blog on the issue of innovation.

Cool tools

• Cool Firefox History Tree plugin makes it easy to find past pages viewed
• If you can type you can make movies
• Interesting online spreadsheet tool
• How to use Google alerts effectively

Search, measurement and analysis

• Adobe flexes its online muscle and acquires Omniture
• Google Adwords in a Troubled Economy

Design, IA and UX

• Rich media overlay ads (stick with the page for 10 seconds)
• 10 useful usability findings and guidelines

A little extra

• Students in space for $150
• The perfect gift for the stinky gamer